Private Label & Manufacturing
The Smiley Crab operates its own factory in Peru, led by Celso Zumaeta.
In addition to our brand, we partner with select clients to develop and produce high-quality children’s clothing, as well as sweaters and sleepwear for adults.
Our expertise in premium materials and craftsmanship — especially in Peruvian cotton and knitwear — allows us to deliver reliable production with exceptional quality and attention to detail.
Details That Make the Difference
The Smiley Crab celebrates the art of handcraft
That’s why Maya designs a wide range of collections featuring felt appliqués — a signature detail that elevates each garment and adds a distinctive, handcrafted touch.
These thoughtful finishes bring texture, charm, and personality to every piece, making them stand out on the rack and resonate with both children and buyers.
Details That Make the Difference
Who doesn’t love crochet? We certainly do
At The Smiley Crab, we love creating hybrid appliqués that blend crochet with machine techniques, as well as machine appliqué combined with felt.
These unique finishes bring texture, depth, and a handcrafted feel to every piece — making them stand out in-store and feel truly special.
It’s one of our signature details — and one of our favorites
Details That Make the Difference
Machine embroidery — the timeless essential
Refined, reliable, and beautifully detailed, it brings a clean and elevated finish to every garment.
Our approach focuses on precision and design, transforming a classic technique into something effortlessly elegant and versatile for everyday wear.
Advancing Knitwear Innovation
At The Smiley Crab, we are investing in new machinery to produce sweaters in a wider range of gauges, increasing efficiency while embracing advanced knitting techniques.
Our knitwear line continues to grow — combining technology, craftsmanship, and quality to deliver elevated pieces designed for today’s boutiques